A portal, digital cards, and renewals people finish

The member portal started as a contactless option after reopening: buy tickets, show your card, get updates. I redesigned it that fall and it became the groundwork for everything after.

Redesigning the join and renewal flows, with renewal upsells inside the portal, grew renewals and member engagement. Membership is a digital product with a lifecycle, and it works better when we treat it like one.

Read more: Digital Product as Institutional Practice at the Barnes Foundation